As a general real estate agent, your job is to help buyers find the right home for their needs, lifestyle, and budget. That may include showing and selling newly built homes. If so, here are two questions to ask yourself:
- Do I want to better serve my buyers who are considering newly constructed homes?
- Do I want to grow my real estate business, serve more buyers, and increase my commissions?
Like most agents, odds are good that your answer to both questions is a definite yes. However, like many agents, you may wonder how to best accomplish these two important goals.
David Fletcher, a leading broker with a track record of success and strong new home sales credentials, founded The New Home Co-Broker Academy to help agents show and sell new homes. He also created a powerful, three-hour online training and certification program for agents focused on new homes.
As the author of this innovative training, Fletcher is uniquely qualified. As a broker specializing in working with builders, he views new homes through the unique informational needs of the general real estate agent.
Fletcher has also built, trained, and managed on-site sales teams that sold more than $3 billion of new homes and condominiums across more than 70 communities. Half were sold through independent co-broker Realtors. Fletcher has shared his expert knowledge in articles for Inman News, Realty Times, and NewHomeSource Professional.
What Others Have Said
How effective and impactful is this three-hour online training and new home certification? Here’s what a recent graduate had to say:
“I recently took David Fletcher’s New Home Co-Broker Course and give it my highest recommendation,” said Pat Taylor of Exit Real Estate Results of Winter Springs, Fla.
“The course is perfect for all Realtor experience levels. I wish I had taken it when I was new in the business” Taylor said. “As Realtors, we need to know what products are available for our customers, both in resales and new homes. This course clearly defines how to get the information we need and how to effectively work with builders.”
The need for such new home sales training and certification has long been apparent to NewHomeSource Professional, a leading website that serves as an indispensable companion to the MLS – providing valuable additional information on new homes and communities across the nation.
Having worked closely with David and followed the evolution of his training and certification, NewHomeSource Professional is proud to endorse this important training.
“The course, entitled How to Build a New Homes Niche, is approved by the Florida Real Estate Commission for three hours of continuing education credit,” Fletcher said.
“Our graduates are finding creative ways to use the New Home Co-Broker (NHCB) logo. In addition to their website and social media marketing, one broker is using it on his office yard signs,” said Fletcher.
“Florida agents earn the credits, but it is the New Home Co-Broker designation that gives them the marketing clout and trust when working with home shoppers, whether they are looking for resales or new homes,” Fletcher added.
For more information on The New Home Co-Broker Academy online training and certification course visit his site.
Jay McKenzie heads up content and social media for NewHomeSource.com and its parent company, Builders Digital Experience (BDX) based in Austin, Texas.
In that role, he serves as Publisher and Editorial Director for the New Home Source Resource Center. More than 40 staff and freelance writers, designers and video experts provide helpful and inspiring articles, videos, and slideshows to millions of consumers at the world’s largest new home resource. The New Home Source team has received 14 awards in the Annual Journalism Competition of The National Association of Real Estate Editors (NAREE).
McKenzie also leads an award-winning social media team that supports social media accounts for BDX and leading builders across the nation on Facebook, Twitter, YouTube, Pinterest, Google+, Instagram and LinkedIn. He is a frequent speaker at events that include The International Builders Show, the 21st Century Building Expo, many local home builder associations, and other industry events.
Previously, McKenzie built and managed a national network of consumer new home and active adult media brands in online and print in 40 markets nationally as divisional VP for Network Communications, Inc. His prior experience includes media and brand management, as well as extensive sales and content management. Throughout his career, McKenzie has had a strong focus on builder marketing and consumer shelter media. His prior roles include Group Publisher of Garden Design, HOME Miami, and Florida Travel and Life; Publisher, Professional Builder; and managerial roles with Country Living Magazine and Autoweek.