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Michele Lerner

Couple with Realtor

A Different Financing Option for Baby Boomer Buyers

When your clients are over 62 and considering the merits of a move as part of their retirement plan, you can provide an extra level of customer …

A Different Financing Option for Baby Boomer BuyersRead More

Couple meeting with real estate agent.

Cultivating Boomerang Buyers

When you’re looking for a way to expand your customer base, don’t neglect former homeowners who could be ready to bounce back into buying. Known …

Cultivating Boomerang BuyersRead More

Mortgage application image.

Financing for New Homes: A Primer for Realtors

As a Realtor, your expertise lies in your local knowledge about homes, neighborhoods and negotiating, not mortgage lending. However, in order to …

Financing for New Homes: A Primer for RealtorsRead More

Real estate deal hand shake photo

Coughing and Laughing: Keys to Closing a Sale

While Dave Cook, founder of Sales Training On- the-Go and author of How To Be A GREAT Salesperson...by Monday Morning!, shares some traditional sales …

Coughing and Laughing: Keys to Closing a SaleRead More

Owners suite with Matterport set-up.

A New Way of Touring Model Homes: Virtual Reality

Traditionally, real estate agents tour model homes with their clients, pointing out the features and flaws of homes and guiding their buyers in their …

A New Way of Touring Model Homes: Virtual RealityRead More

3D Floorplan

Help Your Clients Visualize Their New Home with 3-D Imagery

As a Realtor, you’ve probably looked at so many homes and so many floor plans that you can quickly conjure up an image of what rooms will look like …

Help Your Clients Visualize Their New Home with 3-D ImageryRead More

Young couple discussing home plan on blueprint with architect

Communication is Key to the New Home Building Process

If your clients are worried about waiting while a home is built yet they want the value of a newly constructed home, you’ll need to step in and share …

Communication is Key to the New Home Building ProcessRead More

Couple discussing a home purchase.

How to Answer Homebuyer Questions About New Homes

Buyer preferences vary from one client to another and depend in part on the availability of new construction and resales in your area, but many …

How to Answer Homebuyer Questions About New HomesRead More

Couple reviewing paperwork with Realtor.

Questions Real Estate Agents Should Ask Builders

Want to get know builders in your area? Ask the right questions. If you are a novice when it comes to newly built homes, it’s time to identify some …

Questions Real Estate Agents Should Ask BuildersRead More

Image of great room of a Lennar Home.

How Newly Built Homes Offer Health Benefits to Owners

Whether your clients are perfectly healthy now and want to stay that way or they suffer from allergies or asthma and want to reduce their exposure to …

How Newly Built Homes Offer Health Benefits to OwnersRead More

Hands of young couple during discussion of plan.

Feng Shui Principles Mesh Easily with Newly Built Homes

The ancient Chinese philosophy of Feng Shui, which uses specific architectural and design elements to produce a harmonious flow of energy in homes, is …

Feng Shui Principles Mesh Easily with Newly Built HomesRead More

Image of Santa Anita plan by Ashton Woods Homes.

Stay on Top of Latest Trends in New Homes

One of the perks of being a real estate agent is that you get to see every residence on the market, from historic properties to late 20th-century …

Stay on Top of Latest Trends in New HomesRead More

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